The Torch Is Passed
In 1976, Days' Cottages were slowly becoming known all over New England, as the cottages themselves started to become a tourist attraction all their own, bringing more visitors, and even a few artists, who have taken interest in the small green-and-white houses on the beach.
By this time, Joe had retired, his sons managing the business. After 45 years of watching his creation blossom into the success it was destined to be, Joe passed away leaving the business in the capable hands of his sons Howard and Bernard. After discussion between the two brothers, they decided that Bernard would be the one to control the business.
Bernard's first actions as the owner were minor cottage remodelings, replacing the existing brick chimneys with smaller metallic chimney tops which channeled the furnace exhaust more cleanly, resulting in better overall air quality in each cottage. He also had the rear apartment behind the store expanded and winterized to be a year-round residence for the family of his son, also named Joe. The younger Joe was also named as the on-site manager of the business. A new era for the cottages had started.
The First (and still only) Major Damage!
In February 1978, a strong Nor'easter storm blasted the northeast coast, covering the land with a blanket of snow from Pennsylvania to Maine....except for Cape Cod.
Cape Cod got rain, and not just a little rain! The combination of rain and wind caused the tides to rise many many feet above normal levels. The younger Joe could only watch from his window as the waves constantly splashed against the sea wall, and the water level eventually rose over it. By the time the water level peaked, the wind was stopped, and the water was dead calm, lightly lapping in small waves against the edge of Route 6A!!
When the waters receded, the sea wall was gone....
The cottages did open for the 1978 season without a sea wall, the first season without one since the 1940s, but as soon as the season was over, construction started on a new sea wall. This new sea wall would be built deeper into the ground, and would be reinforced by posts leaning against the bay side of the wall and dug deep into the ground. Since that new wall was built, many more storms have passed by, and while one storm damaged a section the new wall in November 1983, there still has yet to be a storm to bring the entire wall down again, and there likely will never be.
Strengthening The Cottages - the 1980s
In 1981, Bernard authorized the addition of vinyl siding and aluminum trim to the cottages. This had the benefit that the cottages no longer had to be painted on the outside every few years. In keeping with the interests of his father, Bernard ordered white vinyl siding in 1981 and green aluminum trim with green plastic shutters a couple years later. The classic look of the cottages would now be preserved from the elements for years to come!
Another two major projects for the cottages would be the replacement of the old bathtubs with modern shower stalls, and the replacement of the living room windows overlooking the bay with more energy-efficient windows, also adding to the attractiveness of the cottages.
Another sign of the 1980s, however unfortunate, was the increase of "cottage" businesses being sold to developers. In the late 1980s especially, Beach Point saw more and more cottage-type businesses being sold and replaced by motels or condominiums. With season after season producing week after week of "NO VACANCY" on the Days' Cottages sign at times when other resorts would kill for a customer, the business also survived the developer crunch unscathed!
The appeal of the cottages as a tourist trap grew during the 1980s so much, that Chevrolet in 1986 filmed parts of a nationally-telecast Camaro commercial on the premesis, the "plot" being that a cottage tenant rushes out the door and into his Camaro eagerly awaiting a date with his girl. The game show "The Price Is Right" in 1989 also used a still-shot of the cottages along with shots of Hyannis and Provincetown while describing a prize of a vacation to Cape Cod. "Vogue" magazine shot one of their models with the cottages as a backdrop in 1988.
National fame was just around the corner...
The Modern Era. The 1990s and into the 21st Century!